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Armadillo tees up branding for Caddy Charger launch


By The Drum Team, Editorial

October 18, 2011 | 1 min read

North Shields agency Armadillo will create the web and brand identity for the European launch of Caddy Charger, a rechargeable battery unit for motorised golf trolleys.

Armadillo will design the identity for both Caddy Charger and parent company Yanussi as well as developing packaging, a sales brochure, e-commerce website, launch materials and associated advertising.

The technology has been developed in conjunction with Newcastle University and will be launched into Europe later this year.

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