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By Ishbel Macleod, PR and social media consultant

October 18, 2011 | 2 min read

Strictly Coming Dancing judge Alesha Dixon has appeared in a new video appeal by the League Against cruel Sports, created by Other Creative.

The two minute appeal by Dixon makes a direct plea for people to support the charity in the face of moves by campaigners to get parliament to repeal the Hunting Act which was made law in 2004.

Dixon, who is vice president of the League Against Cruel Sports, said: said: “Animals have always been a big part of my life. I grew up in the countryside surrounded by wildlife. I’m passionately against any kind of cruelty towards animals.”

Jon Dobinson, executive creative director at Other, said: “When a household name like Alesha Dixon takes time to help a small charity like the League Against Cruel Sport, it makes a huge impact and brings the message to new supporters who might otherwise never be aware of the vital work of they do.

“Working with Alesha was not only a very enjoyable experience, we know that it’s made a massive difference to the League. This video is a powerful new fundraising tool.”

The video will appear on the League’s website, as well as on its YouTube and Facebook pages.

Alesha Dixon Sports

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