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By Ishbel Macleod, PR and social media consultant

October 18, 2011 | 1 min read

A 3D advert for Sony, ‘Two Worlds’, inspired by award-winning short film Nuit Blanche has been created by Grey London.

Featuring an original poem, 'That's What I Heard You Say’ written and read by Sony artist Leonard Cohen, the advert features an original soundtrack by composer Clint Mansell and post-production by Digital Domain.

It was directed by Arev Manoukian, who also directed the short film which the advert is based on.

Nils Leonard, executive creative officer, said: “Sony Two Worlds is about the irresistible urge to get closer to the things that you love, to get nearer to make them more real.

“Nuit Blanche rediscovered romance in a way that nobody had really ever seen before. We collaborated with Arev to take this work to a new place, knowing that the power of 3D technology, the words of Leonard Cohen and the music of Clint Mansell would only enhance the emotion further.”

The advert will show in both 2D and 3D in markets worldwide.

Sony

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Grey London

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