Walkers Blippar

Walkers introduces augmented reality weather report on crisp packets

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By The Drum Team, Editorial

October 17, 2011 | 1 min read

Walkers is using augmented reality on its crisp packets to give its customers access to real-time weather forecasts.

Smartphone users can scan the Walkers logo to kickstart an app which tells them current conditions and whether they should eat their crisps indoors or risk going out.

The Walkers Weather Report will be promoted on packets for the next three months and will work for iPhone and Android users who have downloaded the Blippar application.

Miranda Sambles, marketing director for Walkers, said: "Brits love to talk about the weather and as a great British brand, Walkers are keen to keep Brits in the know with the ever changing great British weather."

Walkers Blippar

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