Trading card company Topps has released a virtual community, aiming to reach a younger target market.
Created by digital development creative agency MCM Net, the Topps World has taken six months to complete, incorporating real time interactivity, 3D avatars, a chat facility and multiplayer games.
The community will be promoted through Match Attax cards, the official Premier League trading card game, which will include information on its packaging that will highlight the features and other information about Topps World.
John McMahon, managing director at MCM Net said; “This has been an exciting and challenging project which we are proud to have worked on. The end product is a truly engaging experience and early subscription levels indicate the Topps World will be an incredibly popular destination.”