Digital
Transformation
Festival


16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
10 Apr 10:00 BST / 05:00 EST

Talk to me: voice technology, are we there yet?

FEATURING
Hamish McPharlin
Head of Insight at BBC Global News
Sophie Hind
Managing Director at Voiceworks
Imogen Watson
Journalist at The Drum

Topps launches virtual community Topps World

Trading card company Topps has released a virtual community, aiming to reach a younger target market.

Created by digital development creative agency MCM Net, the Topps World has taken six months to complete, incorporating real time interactivity, 3D avatars, a chat facility and multiplayer games.

The community will be promoted through Match Attax cards, the official Premier League trading card game, which will include information on its packaging that will highlight the features and other information about Topps World.

John McMahon, managing director at MCM Net said; “This has been an exciting and challenging project which we are proud to have worked on. The end product is a truly engaging experience and early subscription levels indicate the Topps World will be an incredibly popular destination.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.