Studio North rebrands BCL Legal


By The Drum Team, Editorial

October 17, 2011 | 1 min read

Studio North has created a new brand identity for recruitment consultancy BCL Legal.

The Manchester agency has designed the firm's new logo, website and press advertising alongside other marketing and communications materials.

There is also a new-look version of BCL's online magazine The Brief, which is sent to 40,000 lawyers each month.

James Batt, director of BCL Legal, said: "The re-brand isn’t about changing the ethos of the firm but it is about communicating what we deliver and reiterating our confidence in what we do."

As part of the ongoing digital strategy, Studio North has also worked in collaboration with PushON to develop BCL Legal’s SEO campaign.


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