This commercial, featuring animated babies filling their nappies to bursting point, has been voted worst in The Consumerist's second annual "Worst Ad in America" contest. It got 32% of the vote.
The Consumerist said, "For the second year in a row, we asked readers to nominate and vote on the worst ads airing on American TV. And after more than 115,000 votes, you have made it quite clear which commercial deserves the dishonor of being labeled the Absolute Worst Ad In America — Luvs Diapers' "Poop, There It Is!"
The ad features an animated baby talent show "where the only talent being judged is just how much faecal matter each of the three grunting tots can dump into their diapers."
Second according to www.consumerist.com was an AT&T ad (23.98%) "in which a man's wife decides to unload what appears to be decades of pent-up anger after he tells her he signed the family up for some sort of unlimited texting plan."
No 3 on 17.5 per cent ad was the Summer's Eve ad (17.5%) equating female empowerment with douche.
In spite of "being obnoxious, loud and too-frequently aired," said the Consumerist, Geico's "Using Smartphones for Dumb Things" ad managed to only earn 11.97% of the vote to be the least-reviled of this category's nominees.