JetSetter appoints Brands2Life to launch company in the UK


By Ishbel Macleod, PR and social media consultant

October 17, 2011 | 1 min read

New US travel brand JetSetter has appointed Brands2Life to launch the company in the UK.

The members-only site provides people with holiday deals, often exclusive discounts through carefully curated flash sales.

Brands2Life’s brief is to launch the brand in the UK and drive qualified members to sign-ups to

The agency will run an integrated campaign across multiple channels including members clubs, social media, and traditional media’s online outlets.

Scot Devine, Brands2Life head of creativity, who will lead the account, said: “Jetsetter solves a core problem for sophisticated travellers – people actually trust its recommendations. The brand is as choosy about its hotels and experiences as they are about its online browsing experience – the site arguably has the most beautiful travel photography anywhere online.

“Backed by the highly rated Gilt Groupe in the US, Jetsetter brings something totally new to the UK travel. We can’t wait to get people excited about it.”

Content created with:


Find out more


Industry insights

View all
Add your own content +