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By Stephen Lepitak, -

October 17, 2011 | 2 min read

Specsavers has released its latest advertising campaign, this time featuring chef Gordon Ramsay.

Once again enforcing its ‘Should have gone to Specsavers’ slogan, the brand campaign was released yesterday (Sunday), once again created by the brand’s in-house department.

Graham Daldry, creative director for Specsavers, said: “People often ask me how much life is left in ‘Should’ve gone to Specsavers’. I think this ad provides the answer. A great performance from Nick Wilton, beautiful direction from Daniel Kleinman again and, of course, Gordon Ramsay to really make the joke count. It’s got to be worth three Michelin stars.”

Gordon Ramsay said: “I read the script and concept which was funny and appealed to my sense humour. It was a fun project to be involved in plus I think it doesn’t do any harm to poke fun at your own public persona from time to time. Filming was hilarious, although I must admit that I had the easy job! I really felt for Nick having to play the chap at the centre of it all, it’s easy enough to injure yourself in a kitchen fully clothed, never mind stark naked! Luckily he made it through the filming without a hitch.”

Specsavers Gordon Ramsay

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