Diego Dalla Palma retail concept designed by Sheridan&Co


By Ishbel Macleod, PR and social media consultant

October 17, 2011 | 1 min read

Diego Dalla Palma is launching in the UK today with a retail concept designed by Sheridan&Co.

The Italian beauty brand is launching in the Tesco in Dudley today, with the range rolling out in selected Tesco stores later this month, seeing Tesco sell a number of premium brands from an in-store ‘beauty hall’ area for the first time.

Steve Thomas, the newly promoted head of design at Sheridan&Co, said: “We relished the opportunity to introduce such a great brand to the UK market.

“We have struck an optimum balance between the desire to showcase a premium, consultation-based cosmetics brand and the practicalities of a self-select unit in a 24 hour supermarket.”

Sheridan&Co designed a retail site for the brand with a bold monochrome scheme contrasting hi-gloss black with matt off-white finishes, in a scheme combining a consultation counter with a user friendly self-service area.


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