Health Channel 4

Simplyhealth renews sponsorship of The Secret Millionaire


By Ishbel Macleod, PR and social media consultant

October 14, 2011 | 1 min read

Simplyhealth is again the lead sponsor of Channel 4’s documentary ‘The Secret Millionaire’, which is back on TV on Sunday 16 October 2011.

This is the third time that Simplyhealth is sponsoring the documentary, following millionaire benefactors going undercover in deprived areas in the UK.

Clare Lee, Simplyhealth's head of brand, digital and direct marketing, said: "We are delighted to sponsor the news series of ‘The Secret Millionaire’. It’s such an inspiring programme that helps make a difference to the lives of people in some of the UK’s poorest areas.

“At Simplyhealth we are committed to supporting our local communities and donate at least £1 million to charitable causes every year. Our brand is all about being bothered about others and ‘The Secret Millionaire’ fits perfectly with this notion.”

Health Channel 4

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