Research Blackberry

One in five may ditch Blackberry


By Ishbel Macleod, PR and social media consultant

October 14, 2011 | 1 min read

A survey of more than 1,000 BlackBerry customers by shopping comparison website Kelkoo found that 19% are thinking about moving to another manufacturer following the problems which phone users faced this week.

The survey also found that 42% will consider changing later and 8% said they have bought a new mobile phone already.

Research among another 3,000 people found that 80% were put off choosing a handset from a manufacturer that has experienced major service problems.

Chris Simpson, chief marketing officer at Kelkoo, said: “This week has been incredibly difficult for BlackBerry users worldwide. However, BlackBerry offers a market-leading product with a unique service, which nearly a third of consumers admit they will not find with any other manufacturer.

“As such, it has a loyal following and this will stand it in good stead to retain customers. Whilst our research highlights that some consumers intend to jump the BlackBerry ship, it could be a very different picture in the coming months when this week's issues become a distant memory.”

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