16 March - 24 April 2020

Our online festival is underway with a packed programme of interviews and panels. Featuring talks from the industry’s biggest brands and most innovative individuals, this event explores what digital transformation really means for marketing.

Coming Up
10 Apr 10:00 BST / 05:00 EST

Talk to me: voice technology, are we there yet?

Hamish McPharlin
Head of Insight at BBC Global News
Sophie Hind
Managing Director at Voiceworks
Imogen Watson
Journalist at The Drum

ELLE partners with Nokia for launch of new handset

Women’s magazine ELLE has partnered with Nokia for the launch of its Nokia 700 with the creation of a new style app.

ELLE designed the ELLE UK Style Quiz app and marketing activity in-house for the campaign, which includes an ELLE website competition to win one of five handsets and £500 to spend on a handbag.

‘The Perfect Fit: Faster, Slicker, Smarter’ campaign activity includes a promotion on the Nokia and ELLE Facebook and Twitter platforms and an online Fashion Channel Takeover with the aim of driving traffic to the Nokia / Vodafone landing page, as well as display advertising.

The launch will be supported by advertorials in the ELLE’s November and December issues.

Anna Jones, COO of Hearst Magazines UK, said: “It is great to be working with Nokia as a partner for the Nokia 700 app. As the world’s biggest selling fashion magazine, ELLE has a unique relationship with Nokia’s target female audience and we are looking forward to seeing the results of this innovative cross-platform partnership.”

John Nichols, director of marketing for Nokia UK, said: “The Nokia 700 is our most compact smartphone to date, yet incorporates all the tools modern women need to run their lives. ELLE was a natural partner to help reach our target audience online.”

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.