DMGT to merge Digital Property Group with Zoopla in challenge to Rightmove

The Daily Mail General Trust has announced that its consumer division A&N Media will merge the Digital Property Group with Zoopla.

The group, which includes and, will be merged with venture capital company Zoopla, with A&N media retaining a 55% interest in the new entity.

The strategy behind the merger will aim to take on Rightmove, which currently dominate the online property sector, and hopes to create a viable alternative platform.

Martin Morgan, chief executive of DMGT said: "This merger will create a genuine opportunity to challenge the dominant market leader in the online property sector. We believe that the combination of our respective digital property assets will benefit both consumers and clients."

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.