Subaru UK names BJL as lead creative agency


By Stephen Lepitak, -

October 13, 2011 | 2 min read

Subaru UK has appointed BJL as its lead creative agency following a four-way-pitch.

The Manchester agency will be briefed with the creation of a new brand thought which will roll out across the brand’s UK products, which will include a launch campaign for its new XV cross-over, due for release next February.

The brand through will aim to identify and engage with the true spirit of Subaru drivers, running across various channels in order to drive awareness and will feed into the current agency activity for digital, DM, PR and dealership activity.

Brilliant Manchester will continue as media buyer and planner for Subaru.

Nicky Unsworth, MD at BJL commented: “We are delighted to be working with such a great brand. It’s a fantastic company with a strong team behind it and we are relishing the opportunity to take the Subaru brand from strength to strength.” Tom Richards, Co-Creative Director at BJL also comments: “Our creative department showed a real passion working on Subaru, and this has really showed in the creative work”.

Kenyon Neads, marketing directors for Subaru, added: “We are confident that the teams will breathe further life into our brand and drive sales through our dealerships.”

Group account director Mike Golding will lead the account with work beginning immediately and activity going live in January 2012.


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BJL is an integrated agency, creatively focused and commercially aware. We work with brands – often challenger brands and nearly always brands in transition –...

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