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Laranjo appointed MD of Total Media

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By Stephen Lepitak, -

October 13, 2011 | 2 min read

Media buyer Total Media has promoted Thomas Laranjo as managing director.

Laranjo, who joined the agency seven years ago, takes on the role after Guy Sellers, founding managing director, took up the role of CEO.

He will report to Sellers and executive chairman Mike Sell.

“In the last few years we have made some massive changes to the agency,” said Guy Sellers. “We expanded our services to include business insight and social media and recently moved into PR. We now offer the complete range of media services from paid to earned. Tom has been a key driver in this evolution, showing terrific understanding and leadership. He will continue to head innovation and delivery.”

Laranjo added: “Total Media is seen as a solid and reliable agency but we really pushed the boundaries in recent year. We have invested heavily in people, skills and tools. We have focused on delivering sustainable results rather than just reacting to short-term trends. Our current client list is a reflection that our strategy is working.

“My aim is to get Total Media recognised as the undisputed, leading media independent in the UK. Our measure of success is not agency size. Our measure of success is the type of work we deliver for our clients, and that means nurturing smart people, generating winning ideas and engaging with our clients in partnership. We have been very timid about our achievements and it’s time to shout about them.”

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