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dotDigital reports turnover and profit growth for 2011

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By Stephen Lepitak, -

October 13, 2011 | 2 min read

Digital marketing services company dotDigital has announced a 49% growth in turnover of £8.95m having grown its customer base by nearly 1,500 in the last year.

Announcing its final results for the year, ended 30 June 2011, the company saw an increase of nearly 50% in turnover, while operating profit grew by 68% to £2.30 ahead of exceptional and one-off items including credit of £1.13m due to the revised estimate in the final purchase of Netcallidus.

The company also saw 1,470 new customers added to its roster in that period, and grew its total staff headcount from 103 to 142.

Peter Simmonds, chief executive of dotDigital, commented: “The market for the Company’s products and services continues to remain buoyant despite the world economic crisis. Moreover, the growth in the number of customers remains unabated as they continue to embrace the power of digital marketing.

“With a growing customer base we plan to focus on cross-selling our integrated suite of digital marketing products and services to existing customers. Evidence thus far demonstrates that this is a very cost effective way to grow sales and we expect this trend to continue.

“Our cash position remains strong, even after the acquisition of Netcallidus and we expect the business to continue to be cash generative. Because of this we believe we are well placed to continue to invest in hardware, research and development and further acquisitions.

“Brand recognition of the Group’s products continues to grow and through this strong awareness, combined with the customer testimonials, increased marketing activity and continuously improving products will position the business well in securing new clients in the future.

“We look forward to the new financial year with confidence, although remaining aware that the overall economic situation may cause some clients and potential new clients to defer decisions or ease back on marketing investment.”

Meanwhile, as part of its growth strategy, the company has highlighted the short-term objective of identifying geographic areas in which is can make an impact without adding ‘significantly’ to its cost base.

It also plans to explore opportunities of consolidation within the email marketing sector and will increase resources in its own search engine optimisation and business marketing, while expanding social media marketing and PR use and will review its branding.

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