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BBC performs Clarkson satnav U-turn

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By John Glenday, Reporter

October 13, 2011 | 1 min read

The BBC has been forced to pull the plug on a Top Gear branded satnav system which would have issued directions to drivers via the lugubrious intonations of its out spoken host – Jeremy Clarkson.

Citing a rule which bars Clarkson from endorsing car related products BBC Worldwide will no longer pursue the deal with satnav manufacturer TomTom, which has already produced 54,000 of the branded products.

Under the deal TomTom will be allowed to sell each of the £189 gadgets but is barred from manufacturing anymore – the BBC will donate their share of the proceeds to Children in Need.

A spokesman for BBC Worldwide said: “In order to avoid any perception of a conflict of interest in the minds of viewers, BBC Worldwide and TomTom have agreed that all monies that would have been due to BBC Worldwide will be paid to BBC Children in Need together with an additional charitable donation by TomTom.’’

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