By The Drum, Editorial

October 13, 2011 | 1 min read

This impressive commercial for the Scottish whisky was made for the Brazilian market. It is based on a colourful local myth suggesting that the delightfully named Sugarloaf mountain is the knee of a sleeping giant.

Science teaches us that it's actually Richard Dawkins's lost marbles.

Agency: NEOGAMA/BBH (Brazil)

Creative Team: Alexandre Gama

TV Producer: Maxie Fox / Fernanda Crespo / Tico Cruz / Marcos Camurati Film Prod Co: Gorgeous Enterprises

Director: Peter Thwaites

Producer: Anna Hashmi

Dir of Photography: Joost van Gelder

Post-Prod House: The Mill

VFX Producer / Supervisor: Angus Kneale / Robert Petrie / Gavin James Wellsman / Camila de Biaggi Editing House: Work

Editor: Bill Smedley

Audio House: Big Foote (Brazil)

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