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Study finds how tablets and e-readers have changed users lives - with over a quarter even using them on the toilet


By Stephen Lepitak, -

October 12, 2011 | 2 min read

Almost a fifth of UK consumers owns a tablet or e-reader, a study has found.

The rise in tablet computers and e-readers now means that 18% of UK consumers own either device, with e-reader ownership found to be 12% (5.9m adults) and tablet computers at 8% (3.9m adults).

The study ‘Will Tablet Computers Change Our Lives?’ covered 5,000 consumers, and was conducted by media communications agency UM London.

It was also discovered that 64% of those who don’t own either device, also have no intention of buying one either, while 23% of those people said they were deterred by the price.

Nearly a quarter of respondents (23%) said they did intend to buy a tablet computer (9.4m adults), and 19% said they would buy an e-reader (7.9m).

Of those who already owned a table computer, more than a third said it had changed their lives, with 43% claiming they were ‘addictive’ and over 60% saying they used it on a daily basis, 27% even using them on the toilet.

Meanwhile 65% of tablet owners also said that they found them more useful than laptops and 43% suggest that it has improved their quality of life, as they are now less bored.

The primary place of use was found to be in the home for both devices, according to 85% of respondents.

Loraine Cordery at UM London commented: “For those who already own them, tablet computers and e-readers are clearly having a major impact on their lifestyles, but technology brands face a major challenge persuading those who don’t own one of the benefits of the devices.”

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UM London

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