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Entertainment Marketing: Movies, TV, Music and Gaming Facebook

Non-Facebook social networking games to exceed $5.6bn by 2014 claims research

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By The Drum, Editorial

October 12, 2011 | 1 min read

Revenue from non-Facebook social games is expected to exceed $5.6bn by 2014, according to a study by SuperData Research.

Current revenue from non-Facebook social games is $3.2bn, with games on Facebook roughly equivalent at around $3bn.

However, Facebook is predicted to get left behind in the revenue stakes, due to increasing take-up of local social networks in countries such as Brazil, Germany, Russia and Turkey.

"The social web beyond Facebook is often overlooked when it comes to games and applications.” says Dale Strang, CEO of social distribution platform, Viximo, which commissioned the study. “As it turns out, social networks beyond Facebook represent a non-trivial - in fact, significant - and fertile ground for games and apps."

"What we uncovered with this study was just how quickly non-Facebook social gaming is exploding around the world, giving game-makers a terrific opportunity to reach new audiences and generate new revenue."

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