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Marks and Spencer

M&S Money appoints Adjust Your Set as multichannel video agency

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By Ishbel Macleod, PR and social media consultant

October 12, 2011 | 2 min read

M&S Money has appointed Adjust Your Set as its multichannel video agency.

Working on M&S Money TV, which currently has 11 films featuring Phil Spencer from home-buying programme Location, Location, Location, Adjust Your Set developed a bespoke video player for the TV channel which sits on the website and includes integrated ‘call to action’ buttons for further information and the ability to share the videos with friends via email, Facebook and Twitter.

Amanda Newman, head of marketing at M&S Money, said: “With the increasing popularity of digital and social media channels, the way people consume and share information is changing. As such, we’ve developed our marketing strategy to include an increasing variety of communications platforms, ensuring our customers are able to engage with M&S Money in as many ways as possible.

“The development of M&S Money TV is integral to this strategy and we’ve chosen to work with some fantastic partners to ensure its success. As someone our customers can truly engage with, Phil Spencer was an ideal choice for our films. In addition, Adjust Your Set has a great deal of experience working on M&S TV, which has ensured their work with us is really complementary.”

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Adjust Your Set

A full-service digital content agency designed for next generation marketing We have been pioneers & distributors of video in a multi-screen world since 2008....

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