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Metro

Metro launches tablet edition for the iPad

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By Ishbel Macleod, PR and social media consultant

October 12, 2011 | 2 min read

The Metro has today launched its first interactive version of the newspaper designed for the iPad, Metro Tablet Edition.

Users can download and subscribe to the app for free from Apple’s App Store, with each edition of the Metro Tablet Edition will be available to download from Monday to Friday at 4am. It will also be available in Apple’s new Newsstand feature, allowing users to subscribe for free and have each edition downloaded automatically overnight.

Jamie Walters, executive director of digital at Metro, said: “We are determined to enable our audience to read and enjoy Metro wherever and whenever it suits them and the Tablet Edition is our latest digital product launch to help us achieve that goal. It’s very exciting to be both the only national free daily newspaper in the UK, but also the only free daily publication within Newsstand and we look forward to finding out what our users think of Metro in this format.

“This is not a website-like product. It is very much a daily edition, designed to replicate the paper reading experience on a device built for consuming high quality media. We believe we have produced a product that takes full advantage of this giving maximum value to both consumers and to advertisers.”

Advertisers for the tablet edition include Specsavers, Blockbuster, TMobile, Orange, Natwest, Universal Pictures and DFS.

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