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Johnston Press

Johnston Press signs contract with Localstars for video and rich media ads


By Ishbel Macleod, PR and social media consultant

October 12, 2011 | 2 min read

Johnston Press has signed a three year contract with Localstars to deliver automated online video and rich media ads across its 273 local paper web sites.

The publisher will use the online technology provider’s platform to automate the creation and management of video and rich media ad campaigns for advertisers, as well as to outsourcing the shooting of bespoke video ads to Localstars’ nationwide network of video film makers.

The deal follows a project to tightly integrate Localstars' advertising platform with Johnston Press’s booking system and ad server - a move designed to streamline processes and deliver time savings.

Chris Bunyan, MD of Localstars, said: “Overall the process of producing a professional, high quality, customised video or rich media advert is substantially streamlined for Johnston Press.

“They are now using the full range of advertising features on our platform and since we’ve worked together to integrate our technology into the core Johnston Press booking systems, we’ve created a highly automated ad sales to order fulfilment process. The ‘aim of the game’ is to help Johnston Press sell more high quality digital ads at a significantly lower cost base.”

Johnston Press started piloting Localstars’ video advertising solution in specific regions during 2009, rolling it out nationwide in 2010 when it helped the publisher sell nearly 4000 video ads. The Localstars’ platform lets Johnston Press’ sales teams and design studios create, upload and manage video and rich media ads for advertisers.

Henry Faure Walker, digital and business development director at Johnston Press, said: “The Localstars partnership is already playing an important role in helping us increase digital advertising sales. Its technology allows us to create, manage and sell compelling video and rich media adverts quickly and efficiently - and it lets us do this economically and at prices that will be attractive to the small business advertisers that want to target local audiences using our web sites.”

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