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By Ishbel Macleod, PR and social media consultant

October 12, 2011 | 1 min read

London workers got a shock on the way to their offices today, as Heinz unveiled a 20ft ‘beanzstalk’ in Soho Square to support its latest advertising campaign.

The campaign aims to highlight the fact that three tablespoons of Heinz beans is one of your five-a-day, after it was revealed that only 79% of the nation don’t eat the recommended amount of fruit and vegetables a day.

Visitors to the beanzstalk were able to sample some Heinz baked beans and get their photos taken.

A video of the making of the Beanstalk has been produced by Cleanfeed Media below.


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