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Whyte & Mackay Glayva

Glayva uses discount vouchers to reward consumer loyalty ahead of Christmas season


By Stephen Lepitak, -

October 12, 2011 | 2 min read

A six-figure marketing campaign will be run by Glayva in advance of the Christmas season, to reward loyal consumers.

The campaign will promote purchase through strategically placed money-off vouchers which will aim to encourage consumers to ‘add some imagination to Autumn’.

A range of media and grocer partnerships have been established, including The Daily Mail’s You Magazine, the Evening Standard and The Herald newspapers, as well as online retailers, and moneysupermarket.

The vouchers also feature serving suggestions in which Glayva can be used.

Limited edition 50cl bottles have also been produced as stocking fillers.

Alexis Ovenstone, global marketing manager from Glayva, commented: "This is an important retail time of the year for Glayva and by linking up with major grocers and national newspapers, the brand’s profile will be raised yet further amongst its target audience. In the current climate, consumers are looking for good value and excellent deals – Glayva’s voucher placement is a simple but effective way of answering that demand.

“Our limited-edition bottles are fun and we expect them to be really well received. Everyone thinks that their own mum, dad, friends, partner – whoever is most special to them - is the ‘best in the world’. By choosing Glayva, they can pay the ultimate compliment with their Christmas gift.”

Whyte & Mackay Glayva

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