Online arts and craft retailer Folksy has appointed Ladbury PR to promote its specially commissioned ‘Folksy Find’ collection in the lead up to Christmas.
The agency will also be expected to promote Folksy’s new website, which will launch next month, as well as helping Folksy develop a consumer press strategy, reaching beyond specialist crafts titles and raise the company’s profile through event and trade opportunities.
Rebecca Ladbury, senior partner at Ladbury PR, said: “We are thrilled to be working with James and his team at Folksy. This country has a rich heritage in arts and crafts, and no one gives our crafts designers a better platform than Folksy. We are excited to introduce their new collection to the wider public just in time for Christmas.”