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VisitScotland turns to new Google Analytics premium service

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By Stephen Lepitak, -

October 11, 2011 | 2 min read

VisitScotland has signed up for the new Google Analytics Premium service, working with I Spy Marketing.

I Spy is one of the first UK-based resellers authorised by Google to offer GA Premium and will work with VisitScotland in configuring and training, as well as offering technical support and analysis of data output.

Paul Bruce, analytics & optimisation manager for VisitScotland, said: “Google’s ambition for its Premium product matches that of VisitScotland’s. Google Analytics Premium is not only competitive with other enterprise products on the market, it offers a level of innovation that allows us to connect all the digital touch points with a simple structured approach which is refreshing. The new product offers a clear and consistent approach to gaining visitor insight assisting us in making intelligent business decisions driven by those insights.”

Nick Jones, managing director of I Spy Marketing, added: “We are delighted to have secured the first GA Premium customer in the UK and are very excited to be working with VisitScotland to help them implement and utilize the technology. Using our conversion and analytics expertise we will be able to help them gain a deeper understanding of their visitors which will in turn assist them to make informed business and marketing decisions.”

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