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Mercedes-Benz campaign run through motoring.co.uk

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By The Drum, Editorial

October 11, 2011 | 1 min read

A new advertising campaign for Mercedes-Benz has been developed by dealer website Motoring.co.uk to promote the brand’s C Class and E Class models.

The display campaign, which will run until early November, will focus on MPUs and will build awareness of financial offers available on selected vehicles and generate test drive activity.

Chris Green, co-founder and sales director of Motoring.co.uk, explained: “We are delighted to have Merecedes-Benz on board for October. We are now working with 12 major car manufacturers delivering display, test drive and brochure campaigns for them.

“Since the re-launch of our website in January 2011, we have been focusing on capturing intelligent consumer data. We have become a very serious place for manufacturers and dealers to capture new and used car leads and we are now delivering the best quality car leads in the market,” he added.

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