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Henleys unveil brand repositioning with Various Artists

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By Ishbel Macleod, PR and social media consultant

October 11, 2011 | 1 min read

Henleys has completed a brand repositioning with Various Artists with the launch of a consumer facing ‘Henleys VS.’ campaign.

Various Artists worked closely with the company over several months to relaunch the brand with a clear proposition that drives the internal culture, defines collections and runs out across external media.

Sarah Bottomley, brand director at Henleys, said: “The VS. campaign captures an attitude. The Henleys audience aren’t afraid to take on a challenge – they give life everything. Whatever the situation it’s all or nothing for them.”

Simon Griffin, Partner at Various Artists, said: “It’s been a great experience working with Sarah and Ben at Henleys. It’s the perfect example of what we set up to do – form close relationships with clients that aren’t diluted by too much process. Dealing directly with the brand director and owner of the company has allowed us to make a significant impact on how Henleys approach brand communications."

The photography in the ‘Henley VS.’ campaign was by Tom Van Schelven.

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