Yeo Valley creates boy band The Churn for latest ad campaign
Dairy brand Yeo Valley revealed its latest TV advertising campaign over the weekend, during The X Factor, featuring its own farming boy-band.
The campaign, created by BBH, featuring the band ‘The Churn’, singing ‘Forever’ and follows the brand’s previous rap style advert.
The campaign will see shortened versions of the initial two-minute advert run during the X Factor over the coming weeks, with a Facebook karaoke competition allowing users to sing along to the track and upload videos of them doing so.
The single has also been released for download.