Yeo Valley creates boy band The Churn for latest ad campaign

Dairy brand Yeo Valley revealed its latest TV advertising campaign over the weekend, during The X Factor, featuring its own farming boy-band.

The campaign, created by BBH, featuring the band ‘The Churn’, singing ‘Forever’ and follows the brand’s previous rap style advert.

The campaign will see shortened versions of the initial two-minute advert run during the X Factor over the coming weeks, with a Facebook karaoke competition allowing users to sing along to the track and upload videos of them doing so.

The single has also been released for download.

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis

Join us, it’s free.

Want to read this article and others just like it? All you need to do is become a member of The Drum. Basic membership is quick, free and you will be able to receive daily news updates.