Yeo Valley creates boy band The Churn for latest ad campaign

Dairy brand Yeo Valley revealed its latest TV advertising campaign over the weekend, during The X Factor, featuring its own farming boy-band.

The campaign, created by BBH, featuring the band ‘The Churn’, singing ‘Forever’ and follows the brand’s previous rap style advert.

The campaign will see shortened versions of the initial two-minute advert run during the X Factor over the coming weeks, with a Facebook karaoke competition allowing users to sing along to the track and upload videos of them doing so.

The single has also been released for download.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.