Volkswagen releases the 'Think Blue Symphony' campaign


By The Drum Team, Editorial

October 10, 2011 | 1 min read

Volkswagen released its new TV campaign last night (Sunday 9 October) during The X Factor, asking viewers to ‘Think Blue’.

The ‘Think Blue Symphony’ campaign refers back to the ‘Think small’ slogan from the 1960’s, and will run for a six-week-period.

The campaign highlights the evolution of the brand’s ‘efficient mobility’ from the Beetle and the ‘Think Small’ campaign which launched in the US in 1959, through to the Golf Blue-e-motion, its prototype vehicle that uses less than one litre of fuel for every 100km it travels.

Creative was by Italian agency Creative Shop 515.


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