Read our new manifesto

Did you miss the deadline?

There’s still time, request your extension

The Drum

Think, create, engage and optimise: essential tools for success in marketing

Quirk Education specialises in the synthesis of knowledge from partners like Quirk and BrandsEye, converting it into practical learning for marketers and entrepreneurs. It has now released the 4th edition of its corporate guide to digital marketing. Here, The Drum presents a chapter from the latest edition, providing a glimpse into the book's insight into social media strategy.