Think, create, engage and optimise: essential tools for success in marketing

Quirk Education specialises in the synthesis of knowledge from partners like Quirk and BrandsEye, converting it into practical learning for marketers and entrepreneurs. It has now released the 4th edition of its corporate guide to digital marketing. Here, The Drum presents a chapter from the latest edition, providing a glimpse into the book's insight into social media strategy.

Quirk Education has now released the 4th edition of eMarketing: the essential guide to digital marketing, with five new chapters, all new case studies as well as updated statistics and facts. The book is divided into four sections (Think, Create, Engage and Optimise) and covers every aspect of digital marketing, explaining how it fits together into an overall strategy. At the foot of this article you can access the book’s chapter on social media strategy for free. It covers the different ways of creating and then engaging with a thriving community, and how social media has made its way into most facets of the online world. The chapter discusses guidelines for customer service and how to map out a social media plan. It also includes a case study from MWEB, which was looking to reassert itself as an innovative ISP and market leader. To read the book’s chapter on social media strategy, click the button below to download for free.The book is licensed under the Creative Commons, meaning that you can download the whole book or specific chapters from it here