The Saucy Fish Co has launched a new integrated marketing campaign, with a TV advert which will air from today.
The advert, created and produced by design agency The Neighbourhood, aims to increase brand awareness and to promote key Saucy Fish messaging in line with the product being available in a broader range of supermarkets.
Amaze was responsible for the project management of the TV campaign across three ITV regions (Yorkshire, Meridian and South West), and MEC was appointed to handle TV media planning and buying.
The advert will air across ITV’s most popular entertainment programme schedule, including slots during The X Factor and Downton Abbey, and will be rolled out nationwide in the New Year.
The digital campaign activity was also handled by Amaze, which includes search and display advertising, which is integrated with the TV commercial and designed to drive visitors to The Saucy Fish Co. website, as well as the creation of an online “Fish Dock”, which will provide inspiration on cooking with fish.
The team will work closely with Amaze PR to drive awareness of the hub. Amaze PR has been retained by The Saucy Fish Co since the beginning of the year, with the team tasked to launch the brand, drive awareness of NPD, secure consumer engagement and create content across social media channels for The Saucy Fish Co.
Simon Smith, head of brand at The Saucy Fish Co, said: “Since launch in 2010 we’ve seen the brand go from strength to strength. Through the digital activity, we hope to be offering something truly unique to our consumers and through the TV ad, raise further awareness of the Saucy brand and ethos.
“Complemented with our current and planned PR activity through traditional and social media channels, this is a hugely exciting integrated campaign and demonstrates the scale of the ambition we have for The Saucy Fish Co. as a brand.”