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By The Drum Team, Editorial

October 10, 2011 | 1 min read

Weetabix’s ‘Chocolate Spoonsize’ ad is top of the Internet Advertising Bureau’s (IAB) UK ads chart for September.

Created by Bartle Bogle Hegarty, and featuring UK streetdancer Arizona Snow, Chocolate Spoonsize has clocked up an impressive 66,320 ‘shares’ across Facebook, Twitter and the blogosphere - almost twice that achieved by Samsung Mobile’s ‘GALAXY note’, in second place with 39,998 shares.

The IAB UK ads top five is completed by male cancer awareness campaign, ‘Rhain Touches Herself’ (34,109 shares), T-Mobile’s ‘Parking Ticket’ (25,980 shares), and BA’s ‘To Fly, To Serve’ (22,120 shares).

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