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BBC National Trust

Former BBC nations and regions interactive chief Dodd joins National Trust

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By The Drum Team, Editorial

October 10, 2011 | 2 min read

Daniel Dodd, former head of interactive for BBC Nations & Regions and editor of BBC Economics & Business, has joined The National Trust as media and external affairs director.

Dodd will be tasked with overseeing the external affairs and media teams working to transform perceptions of the National Trust, aiming to reach a wider demographic of visitors and grow its membership base.

He will report to director of brand and marketing, Clare Mullin as he implements media activity to increase awareness of the Trust.

Clare Mullin said: "Daniel brings a huge amount of media and digital knowledge to the National Trust, as well as excellent strategic management skills, at a time of important change and modernisation. We are successfully transforming perceptions by moving away from the 'hands-off' approach and working to increase awareness of a new, more engaging experience for visitors and members. Recent numbers show we now have four million members and Daniel's expertise will be an invaluable addition to the Trust as it continues to grow and move into a new era."

Dodd added: "The National Trust looks after some of our most beautiful countryside and places enjoyed by millions of people across the UK and I am looking forward to the challenge of deepening that engagement and bringing the Trust to an even wider audience. I've been a member of the Trust for years and I've always believed passionately in the social value of these places and of access to nature and countryside. These things are worth fighting for and I want to bring them to people of all ages and from all walks of life."

BBC National Trust

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