The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Stand

Solripe to relaunch with Stand packaging redesign

Author

By The Drum Team, Editorial

October 7, 2011 | 2 min read

Soft drink brand Solripe is set to relaunch with a new packaging design for both its 2ml and 500ml bottle and 330ml can range.

Designed by Stand, the branding will roll out across the full range in the coming weeks, after the Glasgow-based design agency was tasked with the brief ‘With a little love, Solripe can rise again’.

Said Maggie Croft, managing director of Stand, commented: “There’s so much nostalgia for this brand, yet most people don’t realise it’s still around. We created a new heroic identity, eye catching premium packaging and some great iconic merchanise such as t-shirts. Oh and there’s a really lovely, branded truck to set it all off! It’s a cult in the making.”

Stand

More from Stand

View all

Trending

Industry insights

View all
Add your own content +