Range Rover Evoque launch supported by Cogent Elliott
The global launch of the Range Rover Evoque is being supported by communication agency Cogent Elliott.
The agency has produced marketing material for the launch including producing a reveal brochure; film; and QR code.
The ‘Range Rover Evoque Exclusive Accessories’ film is being shown on screen in dealerships; on iPads; and at industry events, as well as being available on YouTube. The QR code in the 2012 Model Year Range Rover Evoque Brochure links to the film.
Catherine Owen, global group account director at Cogent, said: “The film is a seamless mix of moving footage and stills captured in the UK and US, and demonstrates how the Range Rover Evoque can be accessorised throughout, depending on peoples’ lifestyle needs.
“The Evoque was a really exciting project to work on for a number of reasons, and it was key for us to ensure that the launch materials we produced were deserving of this sensational new marque.”