MediaCom North wins Manchester Business School account
The University of Manchester has appointed MediaCom North to handle the Manchester Business School media account.
The agency was appointed to handle media planning and buying across all offline and digital platforms, including SEO, following a five-way pitch.
MediaCom’s Manchester office will develop media strategy that will be implemented by the group’s worldwide network, drawing on the resource of over 100 global offices.
Paula Barrow, the university's director of marketing communications, said: "This appointment demonstrates our commitment to developing the Business School as a truly international brand. MediaCom have a great international network that we can access via their Manchester team, and we’re confident they’ll help drive us forward."