Media

Gerry to join IPC Inspire as digital strategy director from Haymarket

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By The Drum Team | Staff Writer

October 7, 2011 | 2 min read

IPC Media’s men’s division IPC Inspire, has appointed Matthew Gerry as its digital strategy director.

Gerry is currently digital strategy director at Haymarket Business Media, having spent five years at the publishing business.

He will work alongside the publishing directors at Inspire to drive digital development across the division’s brand portfolio, reporting to managing director of Inspire, Paul Williams.

Williams commented: “I’m delighted to appoint someone of Matthew’s calibre and experience to this important role. It’s an exciting time for Inspire in the digital space with lots of initiatives having been launched in the last year and with many more in the pipeline. Matthew is the perfect choice to work alongside our publishing directors to define and develop the online strategies for the various markets that Inspire serves.”

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