To promote the launch of Fiery Irn-Bru, The Leith Agency has launched an outdoor campaign called ‘watch your mouth’.
The campaign suggests that the drink is so fiery that consumers need to watch their language when describing it.
As well as outdoor posters, there is also a viral video featuring pensioners drinking Fiery Irn-Bru.
Gillian Howell, senior account manager at Leith, said: “It’s not everyday that IRN-BRU launches a limited edition variant so it’s been an exciting brief to get stuck into.
“The response to the advertising so far on social media has been fantastic and it certainly seems to be encouraging people to get their hands on a limited edition can.”