Yeo Valley has announced that it is launching a farmyard boyband advert with BBH, following the success of its ‘rapping farmers’ last year.
The new adverts, which will launch during the X Factor on Saturday, features ‘The Churned’ singing a ballad. A shorter version of the two minute ad will then run every two weeks during the X Factor.
The video, filmed at the Yeo Valley farm in Blagdon, Somerset, sees the quartet - Aiden, Matt, Zak and Bradley - dressed in flat caps, overcoats and Wellington boots, singing about ‘harmony in nature’ while milking cows.
Ben Cull, Yeo Valley spokesman, said: "Following the success of last year's rapping farmer's ad, we felt we had the opportunity to do something different, hopefully better, and most importantly to entertain for this year's campaign.
"We wanted to make something that was current, would challenge the talent on The X Factor, and allow us to have a bit of fun along the way."