Uniform creates animations for University of British Columbia campaign

Liverpool agency Uniform has worked with DDB Canada on a new campaign for the University of British Columbia (UBC).

The brand communications agency produced two animated films for DDB Canada's 'start an evolution' campaign, which is aimed at UBC's 260,000 alumni, donors and friends.

The four-year campaign begins this autumn with the two films being featured in targeted online advertising.

DDB Canada approached Uniform after seeing the agency's 'philosophy film' which is now featured on more than 500 blog sites worldwide.

Uniform also collaborated on the project with long-term music partner P&S, which compiled a unique composition and score to accompany the animation.

"Collaborating with other agencies is something we encourage and practice, it’s a major part of our business strategy," said Uniform's business development director, Steve Ardern.

DDB Seahorse from Uniform on Vimeo.

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