A month long on-pack promotion is being launched by Powerade, offering consumers the opportunity to win a pair of tickets to the 100 metres finals of next year’s Olympics in London.
The offer will run on bottles of Powerade ION4 and Zero, where every day of October fan can win tickets or watch other Olympic events on two different days as part of a hospitality package.
Consumers will be enter the unique 10-digital code on the back of each promotional pack label online or text it to a campaign number.
George Wheen, brand director, Sports and Energy, Coca-Cola North West Europe and Nordics, commented: “At Powerade we pride ourselves on helping athletes to perform at their very best and where better than the 100M Finals for our consumers to witness world class sprinters at the pinnacle of their sport. With a chance to get your hands on the most popular and prestigious tickets at the London Games, I don’t think there’s ever been more incentive to be hydrated!”