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England Borro

borro set for new ad campaign during forthcoming England Euro 2012 qualifier

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By The Drum Team, Editorial

October 4, 2011 | 1 min read

Short-tern asset lender borro is to launch a new ad campaign that will run during the forthcoming England V Montenegro Euro 2012 qualifier.

The ad will break during the match on Friday, with the company logo also being displayed on LED hoardings around the pitch.

Paul Aitken, CEO of borro, commented: “borro are extremely excited to be involved with the Montenegro vs. England Euro 2012 qualifier. We look forward to this partnership increasing our brand awareness globally and wish the team the best of luck in the Euro qualifiers.”

The match will be broadcast on Sky Sports 1 at 8pm on Friday 7 October.

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