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By The Drum Team, Editorial

October 3, 2011 | 1 min read

A cinema advertising campaign for Cravendale has hit TV screens, having already run in cinemas and gathered over 78,000 views online.

The 40 second TV campaign, the latest in ‘The Milk Matters’ series, began during Sunday’s episode of The X Factor on 2 October, created by Wieden & Kennedy.

It follows the ‘Cats with Thumbs’ adverts from earlier this year, and once again features the voice of actor Tim Curry.

Sam Dolan, senior brand manager for Cravendale, commented: “We’re really excited about ‘Milk Me Brian’, it’s the next step on our journey of making the nation passionate about milk.”

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