Stolichnaya Vodka campaign offers consumers chance to feature in documentary
An integrated campaign to promote Stolichnaya Vodka has been launched, offering the chance for four consumers to star in a documentary film in LA.
The campaign, created by Edinburgh based Multiply, will promote a competition involving Bafta winner Martin Smith, asking people to discuss what inspires them and makes them stand out.
Consumers will be encouraged to submit a 60-second audition video of themselves through Facebook, showcasing their originality, for the chance to win a trip to LA where they will feature in a documentary, entitled ’24:4’.
A number of club events through the UK will host the ‘Stoli Casting Booth’ where people will be able to upload video footage of their stories directly.
Leslie Horne from Maxxium UK, Stoli’s UK distributor, commented, “This is a fantastic opportunity for those people who can inspire others with their story. Stoli has always been at the forefront of originality and it’s something we feel is worth celebrating; Martin Smith is an exceptional talent and we’re excited at the prospect of bringing together such innovative people to create something truly original.”