£3.6m of new business won by The Mission Marketing group in first half of 2011

The Mission Marketing Group has picked up £3.6m work of new operating income in the first half of 2011, including Barratt Homes, Norwegian Seafood, Highland Spring, Peugeot and Tuborg, leading to an increase in operating profit of 42%.

In announcing its interim results for the first half of 2011, ending 30 June, the group, which includes marketing agencies such as Bray Leino, Story and Big Communications, has seen an increase in headline profit to £2.7m, with operating income up by 14% to £19.8m.

Pre tax profit has risen by 132% to £1.8m, while the company has also reduced its bank debt by £4.7m during the six month period to £13.8m.

David Morgan, chairman of The Mission Marketing group, said: "Last year, we set clear goals for the future. Our 2010 results illustrated good initial progress against each of these goals. The results for the first six months of 2011, with strong increases in revenue and profits, and a reduction in net debt, demonstrate our continued progress.

"Our Agencies continue to perform well in a difficult market, and we are actively seeking new ventures, additional talent and strategic acquisitions to accelerate our growth in the coming years. Whilst there is much still to do, I view the outlook with cautious optimism."

Meanwhile, the group has merged agencies The Driver Is, Rythmm Communications Group and BroadSkill into Bray Leino.

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