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Holland & Barrett set for 'buy one get one for a penny' campaign

The latest TV campaign for Holland & Barrett marks the third year that the brand has been working with Big Communications.

The new ads will continue to feature TV present Gethin Jones and promote its Penny Sale promotion with ‘buy one, get one for a penny’, which aims to get shoppers to try new and less familiar products.

The ‘Rewards for Life’ campaign will launch nationally in October following a pilot scheme run in the Midlands and North West, aiming to raise awareness of the card.

Another Christmas commercial will promote a ‘buy one get one half price’ deal, available on the Holland & Barrett nuts range.

Emma Hobbs, group marketing manager at parent company NBTY Europe commented: “Big has effectively incorporated some engaging brand messages into the latest work and, as usual, have demonstrated a clear understanding of our objectives.”

Jon Marchant, client director for Big, added: “Holland & Barrett are introducing some exciting initiatives, particularly with the launch of their Rewards for Life card. We have successfully evolved the TV campaign, incorporating these messages while continuing to communicate their existing brand values: fantastic offers, range and expert advice from well-trained staff.”

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