The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By The Drum Team, Editorial

September 30, 2011 | 2 min read

A pan European advertising campaign from easyjet will roll out from today.

The campaign, by VCCP, will roll out across TV, print, outdoor and online channels across France, Italy, Switzerland, Spain, Germany and the UK, aiming to reinforce the new line ‘europe by easyjet’.

The images for the campaign were shot by Elaine Constantine, while the advert features a track by The Wombats.

Peter Duffy, easyJet’s Marketing Director said: “Over the past 15 years we’ve connected more and more of the people of Europe by making travel easy and affordable. We’re really proud of this and it will continue to be at the heart of everything we do.”

The campaign, which will run until the end of the year, will be previewed on Facebook and YouTube, but will run on TV for 5 October. Meanwhile customers will be asked to create their own version of the ad by uploading their pictures and sharing their travelling experiences.

From today, facebook users can preview the new TV advert - which will be shown on TV stations from 5 October. From next week, customers can get involved with the campaign and create their own version of the ad by uploading photos showing their own travelling experiences.

Easyjet VCCP

More from Easyjet

View all